
The Thinking Company
About The Thinking Company
History & How we got here.
The Thinking Company started in 2011 as a research and problem solving consultancy company. By 'started'' we mean it was started for us by our customers: initially friends and acquaintances approaching us to help them solve particular or peculiar business problems.
Peculiar problems are natural consequences of the new realities of our world: (i) the complexity levels jumped in the early 2000's, and (ii) in the same time , the world became highly coupled. Even though there are lots of other factors, but these two points alone requires fundamental change in thinking and problem solving approach.
Management Team

Dr. Isam S. Ayoubi, CTO (Chief Thinking Officer) & CEO
Dr. Isam S. Ayoubi is the CEO of The Thinking Company, a business problem-solving based research and consultancy firm, located in Saint John, New Brunswick, Canada.
Dr. Ayoubi is also a managing partner in Simo Media Solutions (SMS), an NB storytelling, animation and documentaries production company. SMS is also in the business of training, edutainment and creative non-fiction productions.
Dr. Ayoubi was also the executive producer for Pink Panther and Pals animated series, produced jointly with MGM. Additionally, Dr. Ayoubi produced a multitude of educational products and programs. Please see the Vita or the Portfolio sections for further details.
Dr. Ayoubi has a Ph.D. in Mathematics from Texas Tech University (1989), an M.S. in Mathematics and B.Sc. in Physics. Specialties are in inverse problems, partial differential equations, scattering theory and neutron (and radiative) transport theory.
Expert Consultants
Having worked extensively internationally, we have a large group of expert consultants scattered all over the world, that we can draw on their help and expertise on any project.
Dr. Ayoubi's Short bio
Hi Impact Projects
Dr. Ayoubi has worked on several projects with either high impact or high value & reach. A sample of these include:

(Education) eMath & eScience:
Spearheaded the design, development and implementation teams for the k-12 eMath and eScience blended learning e-content projects. This was as part of the WEF JEI project. Directed partial implementation in Algeria, Morocco, Oman. Projects were all delivered on time and on budget. Among Major impacts: Significantly improved Jordan’s TIMMs and PISA scores.
(Production/Animation) Pink Panther & Pals:
Served as the executive producer of the PP&P, a 76 episodes, produced jointly with MGM and Rubicon, and aired on Cartoon Network, Nickelodeon, and a variety of other major international networks. Successfully headed the business, legal and production aspects of the project. Set up a virtual 24-hr conveyor belt production pipeline spanning Manila, Amman and Los Angeles. The project was delivered on time and on budget. Among Major impacts: The project achieved a big success for all the parties involved, and delivered a steady stream of revenues.


(Education & Storytelling) Edutainment:
Spearheaded the design, development and implementation teams for the k-12 eMath and eScience blended learning e-content projects. This was as part of the WEF JEI project. Directed partial implementation in Algeria, Morocco, Oman. Projects were all delivered on time and on budget. Among Major impacts: Significantly improved Jordan’s TIMMs and PISA scores.
Work Experience
Listed per category (as opposed to chronologically)

Academia
Academic positions held:
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American University of Sharjah (‘97-‘99) (Math & Computer Science Depts.)
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King Fahd University of Petroleum & Minerals (‘89-‘91-‘93-‘96) (Math Dept.)
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Texas A& M University (‘91-‘92) (Math & Computer Science Dept.)
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Texas A& M University (‘88-‘89) (Math Dept.)
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Applied Mathematical Sciences, Ames Laboratory (DOE), Ames, Iowa (86)
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Department of Mathematics, CAL State Fullerton, Fullerton, California (Math Dept.)
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Texas Tech University, Lubbock, Texas (`83-`88) (Math & Physics Depts)
Animation & Entertainment
Producer or Executive Producer for several productions, including:
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Executive Producer, Pink Panther & Pals animated series (with MGM & Rubicon). A 7x76-episode series, aired on Cartoon Network, Nickelodeon, among others.
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Executive Producer, Ben & Izzy, 12 x30-episodes 3D animated series.
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Pre-production documentary: Soccer Fans
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Pre-production documentary: World of Jinn.
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Multitude of e-education animation projects including Think First, Traffic, Water Resource Management, Violence Against Children.


Education, Education Consulting & Education Reform
Producer and consultant on a variety of education projects and vocational training, including:
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Produced eMath – a comprehensive K-to-12 e-education, blended learning, constructivist pedagogy for teaching mathematics as part of the WEF Jordan Education Initiative, in collaboration with and sponsored by Cisco Learning Institute (CLI).
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Produced eScience, K-to-12 e-education modules as part of JEI, also in collaboration with CLI.
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Produced eEnglish, Gr 6-12, also as part of JEI, in collaboration with CLI.
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Produced several vocational training modules, especially in math, sales and customer relations courses for Takamol as part of their Doroob Vocational Training programs.
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Implemented several e-education and teachers’ training programs in Algeria (Algiers and Gherdaya), Morocco (Sidi Kacem and Rabat), Oman (Muscat), Kurdistan.
Data Science, ML & AI
The Thinking Company has been working in data science and machine learning/AI since early 1990's.
Started out by by modelling time series, and later statistical and mathematical modelling actuary data
Currently The Thinking Company runs
1. Technical Training workshops and courses in Machine Learning, Data Science and NLP.
2. Business Training Workshops in how to best apply/use AI & ML in business and education.
3. Consulting work in Data Science & Machine Learning.


Cybersecurity Training
The Thinking Company has a sister company, Cyber Konsult, that offers training and certification programs in Cyber Security and Cyber Security career planning.